(Photo: Playboy Magazine, 1961. Thanks to http://www.home-designing.com/2010/10/mid-century-modern-classic-chairs)
Why there are so many enthusiasts about the Mid-century (roughly from 1920’s-1970’s) decorative arts? Big auctions houses are raising millions of dollars at their 20th ceutury design sales (Sotheby’s March sale, for example, reached 3.3 million with 244 lots and Christie’s 1.4 million with the half the number of lots). “Mad Men era” has become a “professional” jargon in the ebay.
There must be so many experts who can explain historical and aesthetic reasons for this hype. What I would like to add is more of psychological one: nostalgia. Mind is a strange mechanism. Sometimes you recall the past in a rose color regardless what actually happened or what you actually felt at the moment. Mid-century for most western countries, in particular the US, was the time when things were getting better. There were jobs to do, factories were running, economy was booming and men even conquered the moon. For many who are living in the 21st century, this seems like a story of “good old days.” If you can’t have those “good old days” for real, wouldn’t you want to have something that embody the energy, hope and dreams of the time?
A remaining question is what will be the next “Blue chip” items after the current mid-century designs are becoming classic and entering the realm of “antiques.”
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